Our mission statement in our effort to help protect rhinos and the habitat.

REIMAGINE I REVALUE I RESTORE

Rhino Revolution recently made a strategic shift in its mission from "rescue, rehabilitate, release" to "reimagine, revalue, restore." This change reflects an urgent need to a more proactive approach towards addressing the ongoing threats to rhinos and their habitats. Reimagining the traditional conservation approaches thereby leading to revaluing of live rhinos to well exceed their illegal (dead) trade value, and focusing on restoring habitat with rhinos as keystone species in ecosystems, Rhino Revolution aims to create a sustainable and long-term impact on rhino conservation to achieve our vision of rhino at their ecological carrying capacity.

The new mission of "reimagine, revalue, restore" signifies a paradigm shift in conservation efforts. Rhino Revolution aims to reimagine and rethink traditional conservation strategies by incorporating innovative and holistic approaches. This includes engaging in proactive conservation actions such as habitat restoration through community involvement, and advocacy for policy changes to address the illegal wildlife trade and therefore making live rhino and their landscapes more valuable.

Revaluing rhinos is an important aspect of the new mission. The illegal trade of rhino horn has driven the value of horns and therefore their dead value to exorbitant levels, far exceeding the value of live rhinos. As a result, the price of rhino horn in the black market has skyrocketed, creating a lucrative incentive for poachers and traffickers to continue their illegal activities, resulting in a severe decline in rhino populations. The resulting protection cost has driven the value of live rhinos down lowering the incentive to own rhino on private land.

To counter this, a strategy to revalue rhinos and protect them is through sustainable utilization as a conservation tool. Sustainable utilization involves managing rhino populations in a way that allows for controlled and regulated use of rhino resources while ensuring their long-term conservation. This approach aims to create economic incentives for local communities and landowners to conserve rhinos and their habitats, as well as provide alternative livelihoods to illegal activities such as poaching.

By emphasizing the ecological and economic significance of live rhinos, the organization aims to promote the importance of rhino conservation to stakeholders at various levels.

Lastly, the focus on restoring both ecological and value to habitat through rhinos as keystone species in ecosystems is a crucial aspect of the new mission. Rhinos play a vital role in maintaining the balance and health of ecosystems as their grazing behavior helps shape landscapes, create habitats for other species, and promote biodiversity. By restoring rhino populations and their habitats, Rhino Revolution aims to contribute to the overall health and resilience of ecosystems where rhinos are found.

Rhino Revolution acknowledges the role of sustainable utilization as a conservation tool, as promoted and signed off by 188 nations in the last Conference of Parties (COP) on biodiversity. This approach recognizes that sustainable, responsible use of natural resources, including wildlife, can contribute to conservation efforts by providing incentives for local communities to protect and manage their natural resources sustainably. By engaging local communities in conservation efforts and supporting sustainable livelihoods that are compatible with wildlife conservation, Rhino Revolution aims to create a win-win situation where conservation and human welfare go hand in hand.

In conclusion, Rhino Revolution's shift from "rescue, rehabilitate, release" to "reimagine, revalue, restore" reflects a more proactive and holistic approach to rhino conservation. By addressing the root causes of the challenges faced by rhinos, changing the perception of their value, recognizing their role as keystone species, and embracing sustainable utilization as a conservation tool, Rhino Revolution aims to make a positive and lasting impact on rhino conservation efforts and contribute to the restoration of ecosystems where rhinos thrive as a vital part of our natural world in alignment with our vision.